The App, which rise to popularity via iPhone offers some unique features. Offline usage & alert are the most desired functionalities for any web developer.
Games is type of applications take advantage of offline feature. IM on the other hands takes advantage of background alert. However, other than these two type of applications, I hardly find any advantage of building app on a mobile phone.
With support of css and javascript, you can do everything you can do with App. With HTML, you can update whenever needed, the development model of html/web has been widely adapted for over 15 years. Overtime, the HTML will enable much more innovation and variation of styles than a close environment apps live.
Taking Thinkj.com as example, It takes me just few days to develop the mock up on both iPhone and Android phone using simple html and css. I can't imaging how much effort I would have to invest to build a comparable app for each of two platforms.
You can check more screen shots of thinkj.com on iPhone
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